Privacy policy

Privacy Policy

Effective Date: 13th March 2025

At Blōma, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and share your information when you visit our website, www.wearebloma.com (the “Site”).

By using our Site, you agree to the collection and processing of your personal data as described below.

1. Contact Details

Email: info@wearebloma.com

2. What Information We Collect and Why

We collect personal data to provide and improve our services.

Order Information (to process purchases, provide support, and prevent fraud):

  • Name, email, phone number
  • Billing & shipping addresses
  • Payment details (Apple Pay, Mastercard, Visa, Shop Pay)

Device & Usage Information (to optimize our Site & marketing):

  • IP address, browser type, location data
  • Pages viewed, cart activity, ad interactions
  • Collected via cookies, tracking pixels, and analytics tools

Referral, Reviews & Loyalty Data (to manage rewards & reviews):

  • Collected through Judge.me & UpPromote

3. How We Use Your Information

We use your data to:
-Process & deliver orders
-Provide customer support
-Improve our website & marketing
-Send offers (only with your consent)

4. Data Sharing & Third Parties

We share data with trusted partners for analytics, advertising, and order fulfillment.

E-commerce & Site Hosting

Marketing & Analytics

  • Google Analytics – Tracks site performance (Opt out)
  • TikTok, Facebook, Pinterest Pro – For personalized ads
  • Shopify Analytics – For tracking sales and customer behaviour

Advertising Opt-Outs:

Payments & Checkout

  • We use Apple Pay, Mastercard, Visa, and Shop Pay to process payments securely.

5. Your Rights

Under UK GDPR, you can:

  • Request access, correction, or deletion of your data
  • Opt out of marketing emails (unsubscribe links in emails)
  • Disable tracking cookies via your browser settings

6. Data Retention

We keep order data for 6 years (for tax/legal reasons) and marketing data until you withdraw consent.

7. Do Not Track & Cookies

Our website does not respond to “Do Not Track” signals. You can manage cookies via browser settings or opt out of ads via the Digital Advertising Alliance: http://optout.aboutads.info.

8. Changes to This Policy

We may update this Privacy Policy to reflect legal or business changes. Last updated: 13th March 2025.

9. How to Complain

If you have concerns, contact us at info@wearebloma.com.
If unresolved, you can report to the ICO (Information Commissioner’s Office):
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
0303 123 1113 | 🔗 www.ico.org.uk/make-a-complaint